Danny Nelson
Product Leader | Digital Transformation
United Kingdom
About
Accomplished digital leader with 17 years of experience launching, scaling and transforming digital products across 80 countries in both B2C and B2B sectors. Skilled in cultivating high-trust, empowered teams, I excel in fast-paced, diverse environments where passion and empathy fuel success. Commercially minded and customer-focused, I have built and scaled customer-facing products while leading teams of up to 80 people, managing multi-million-pound P&Ls, and delivering revenue growth, operational efficiency and long-term business value. Equally adept at influencing executive stakeholders and partnering with teams to translate strategy into measurable outcomes.
Experience
Senior Product Manager - Client & Contractor Experience
Veriforce - 2025 to 2026
London, England, United Kingdom
Owned the product strategy, roadmap and delivery for CHAS's global B2B contractor and client portal, supporting more than 35,000 contractors and 2,500 client organisations. Managed and developed 2 Product Owners while providing strategic leadership to a cross-functional team of approximately 50 colleagues across product, engineering, operations and commercial functions.
Head of Product - In Life, Transformation
Hyperoptic - 2024 to 2025
London, England, United Kingdom
Led the post-sales, in-life digital product strategy, owning the vision and roadmap for customer service journeys while supporting the organisation's digital product and engineering transformation. Worked cross-functionally to align customer needs, business priorities and delivery capabilities during a period of significant organisational change.
Head of Product - Buy & Manage Order
BT Group - 2022 to 2023
London, England, United Kingdom
Owned the end-to-end strategy, roadmap and delivery of web and mobile products supporting BT and EE's marketplace and omni-channel ambitions. Held accountability for a £8m P&L while leading and growing a cross-functional organisation from 60 to 80 colleagues, including the direct leadership and development of 5 Product Managers.
Head of Product - Service
BT Group - 2020 to 2022
London, England, United Kingdom
Led a £5m budget and a 50-member team, overseeing digital product development for 4 million monthly customer visits. Directed cross-functional collaboration between Customer Service and Digital teams to achieve business-critical targets around customer satisfaction and service innovation.
Product Manager - Global Features
BT Group - 2018 to 2020
London, England, United Kingdom
Oversaw a £2m budget and led a team of 30 delivering global digital experiences and website enhancements. Established BT's first Agile product teams, creating a delivery model that became the blueprint for future digital initiatives across the business.
Product Manager
Unipro Ltd - 2016 to 2018
London, England, United Kingdom
Led the implementation of a £7m online appointment booking system for Specsavers across 11 global B2C markets, driving annual revenue to £12m. Mentored Specsavers' Product Owners and Business Analysts in roadmap development, story crafting, and stakeholder engagement.
Global Product Owner
Nissan Motor Co., Ltd. - 2015 to 2016
London, England, United Kingdom
Global Product Owner responsible for Nissan's £80m global digital transformation across 360 websites in 20 languages, securing stakeholder alignment across Japan, Europe and the USA.
Education
Liverpool John Moores University
Bachelor of Science (BSc), Information Systems
2005 – 2009 · Grade: 2:1
Modules: Business, IT and Law
Thesis: Outsourcing for SMEs in Difficult Financial Times
Get in Touch
Feel free to reach out via LinkedIn or leave a comment on any of my blog posts.